Both Barb Sheriff and Ron Sidi currently serve as Customer Relations Managers for Trisonics. As CRM’s, they are tasked with building & maintaining relationships with current and potential customers. Barb and Ron bring a unique perspective to the Trisonics team as they both come from a seasoned background as sonographers. We thought that it would be interesting to get their thoughts on the equipment side of sonography.
As a sonographer, what was the most common problem you faced with your ultrasound equipment?
Barb: “The equipment issues that I faced were mostly PACS (picture archiving & communication system) related. On occasion, the video card would go but that didn’t happen too often.”
Ron: “Being in the mobile setting for many years, I think the most common problem I faced with my ultrasound equipment was making sure the probes were stored properly in the carrying bag and that they were cleaned properly. It is more difficult for probe disinfecting in the mobile setting.”
What was the buying process like when purchasing new equipment?
Barb: “The doctor was the decision maker. As a lead sonographer I was consulted, I would demo one or two systems. My opinion was sometimes referred to but ultimately it came down to what image the doctor felt was best.”
Ron: “Since I was the owner of my mobile service, the buying process was easier for me. I did not need approval from the purchasing department of a hospital. On the other hand, I had to do all the legwork to research the various systems and companies to get the best price and service.”
What was the most important thing to you when service was needed on your ultrasound systems?
Barb: “Prompt response time was definitely the most important thing. Minimizing down time was always my number one priority when considering service and ultrasound.”
Ron: “The most important thing to me when service was needed on my ultrasound system was response time and down time. Since I only have one ultrasound system, it is key for my system to be working properly all the time.”
What would your advice be to current sonographers who are faced with making a decision regarding their equipment?
Barb: “Build a level of trust with your sales rep and make sure they listen and understand your needs. It is important to understand the TOTAL COST of a system relating to availability/cost of parts. Recognizing the serviceability of a system is essential when considering any type of new equipment.
It is important for sonographers to be involved in the process because they are the ones that utilize the equipment. They are the end user. If they do not understand the equipment, they are not going to get the best image possible.”
Ron: “My advice to current sonographers faced with making decisions regarding their equipment is that money is important when looking to purchase an ultrasound system or looking for a company to service your present equipment, but reliability and service- after the sale is equally as important if not more.”
Barbara Sheriff, RDMS, RVT
Customer Relations Manager
Barbara Sheriff started her career by attending the hospital based program at Penn Rose Hospital: School of Diagnostic Medical Sonography in 1987. After graduation, she moved to Carlisle, PA, where she worked at Carlisle Hospital as the hospital’s only sonographer. Barb went on to work at Carlisle hospital until December of 2001 as the lead sonographer at the facility. Barb’s career continued from there as she moved on to Tristan Associates outpatient facility where she worked for 6 years as a staff sonographer. From there, Barb continued her work in ultrasound as the lead sonographer at Walnut Bottom Radiology until December of 2014. It was at this time that Barb began serving as a Customer Relations Manager for Trisonics.
Ron Sidi, RDMS, RDCS, CNMT
Customer Relations Manager
Ron Sidi completed his education at NYU in 1986. He started his career by working at a community hospital in Queens, NY where he stayed for ten years. It was there that he cross trained in performing nuclear medicine along with an increased involvement in the radiology quality assurance program and mammography MQSA. After his work in the hospital, Ron moved on to working in nuclear cardiology for another New York based company for the next four years. From there Ron started his own mobile ultrasound company where he serviced various physicians in the New York area while also providing applications training along the way. Ron then moved into his current role as Customer Relations Manager with Trisonics in November, 2015.